Let's try it with individual info pages that are included

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+Users will generally only make use of a few predefined \`special
+blocks', such as \`example, centre, quote', and will not bother with
+the effort required to make new ones.  When new encapsulating notions
+are required, users will either fallback on HTML or LaTeX specific
+solutions, usually littered with \`#+ATTR' clauses to pass around
+configurations or parameters.
+
+Efforts have been exerted to mitigate the trouble of producing new
+special blocks.  However, the issue of passing parameters is still
+handled in a clumsy fashion; e.g., by having parameters be expressed
+in a special block's content using specific keywords.
+
+We present a novel approach to making special blocks in a familiar
+fashion and their use also in a familiar fashion. We achieve the
+former by presenting \`\`defblock'', an anaphoric macro exceedingly
+similar to \`\`defun'', and for the latter we mimic the usual
+\`\`src''-block syntax for argument passing to support special blocks.
+
+For instance, here is a sample declaration.
+
+    (defblock stutter () (reps 2)
+      "Output the CONTENTS of the block REPS many times"
+      (org-parse (s-repeat reps contents)))
+
+Here is an invocation that passes an *optional* argument; which
+defaults to 2 when not given.
+
+<div class="stutter">
+<p>
+Emacs for the win ⌣̈
+</p>
+
+</div>
+
+Upon export, to HTML or LaTeX for instance, the contents of this block
+are repeated (\`stuttered') 5 times.  The use of \`\`src''-like
+invocation may lead to a decrease in \`#+ATTR' clauses.
+
+In the presentation, we aim to show a few \`practical' special blocks
+that users may want: A block that &#x2026;
+
+-   translates *some selected* text &#x2014;useful for multilingual blogs
+-   hides *some selected* text &#x2014;useful for learning, quizzes
+-   folds/boxes text &#x2014;useful in blogs for folding away details
+
+In particular, all of these examples will be around ~5 lines long!
+
+We also have a larger collection of more useful block types, already
+implemented.
+
+The notable features of the system are as follows.
+
+-   Familiar \`\`defun'' syntax for making block &#x2014;\`\`defblock''
+-   Familiar \`\`src'' syntax for passing arguments &#x2014;e.g., \`\`:key
+    value''
+-   Fine-grained control over export translation phases &#x2014;c.f.,
+    \`\`org-parse'' above
+-   **Modular**: New blocks can be made out of existing blocks really
+    quickly using \`\`blockcall'' &#x2014;similar to Lisp's \`\`funcall''.  We
+    will show how to fuse two blocks to make a new one, also within ~5
+    lines.
+
+It is hoped that the ease of creating custom special blocks will be a
+gateway for many Emacs users to start using Lisp.
+